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Creating perceptible differences that drive top-line growth
150 million times a day, someone, somewhere in the world, chooses a Unilever product. Unilever’s brand portfolio spans 14 categories of home, personal care and food products and includes world favorites such as Lipton, Knorr, Dove and Omo. The company employs 179,000 people in 100 countries worldwide. Its products are sold in the Americas, Europe and Asia/Africa in roughly equal distribution.
Business Requirements
As Siemens PLM Software's solution partner, we know innovation. Many of our customers are regarded by their peers as being among the most innovative companies in the world. What these customers have taught us and what we have learned through our own research and development activities have led us to a set of five common business requirements that we believe mark an effective starting point in the persuit of transforming your process of innovation.
More Innovation
Accelerate top-line growth by increasing yield on product and process innovation. Are you dealing with any of the following items?
- What percent of your sales in the next year will come from products that did not exist last year?
- Is the overhead burden of a complex innovation process preventing you from developing truly breakthrough products?
- Do you actively manage your trove of IP and extract more value from it each year?
Faster to Market
Reduce your time-to-market through lean processes, a higher yield on designs and faster cycle times. Are you dealing with any of the following items?
- Are your products the first to market?
- Do your products deliver superior consumer value?
- How long does it take you to go from a great idea to a great product on the shelf? Is that sufficiently better than your closest competitors?
Compliance
Ensure compliance by incorporating customer and regulatory requirements into your product lifecycle. Are you dealing with any of the following issues?
- Are you drowning in process management requirements that are driven by ever-evolving regulatory requirements in the countries and regions in which you do business?
- Has the total cost of maintaining your own approach to regulatory compliance spiked as a result?
- Do you embed retailer requirements into the workflows of your innovation process to ensure that these varied needs are optimized into the product from its inception?
Resource Optimization
Optimize your resources through digital product and process validation. Are you dealing with any of the following items?
- Do you find that your new products come to market with a notably higher COGS/TDC than the products they are replacing?
- Does your manufacturing environment become more complex and costly with each new product introduction?
- Do you have highly-skilled researchers investing significant time on administrative and rework activities?
Globalization
Leverage globalization through real-time collaboration. Are you dealing with any of the following items?
- Are you outsourcing R&D or other key functions of your innovation process?
- Do you take advantage of around the clock R&D within your own company?
- Are you able to leverage global sources of supply by integrating them into your development process early in the lifecycle?
Solutions for Consumer Packaged Goods, Food and Beverage Industries
Today's Consumer Packaged Goods (CPG) and Food and Beverage (F&B) manufacturers are forced to balance a variety of external pressures. Demands from more sophisticated consumers who desire customized products, retailers who want exclusive promotions, the need to have complete visibility for safety and compliance, and now the requirement to be environmentally responsible, all require a Product Lifecycle Management (PLM) platform to deliver industry specific solutions.
Brand Knowledge Management
How can CPG and F&B manufacturers:
- Develop insight, instead of hindsight, into brands?
- Impose the discipline of consistent brand communication?
- Quickly and accurately populate global data synchronization networks?
Siemens PLM Software technology enables brand owners to have actionable information for better brand decisions, as well as assist the distribution of the right brand assets, product specifications and approved copy to the right trade partners for consistent market messaging.
Global Specifications Management
How can CPG and F&B manufacturers:
- Decrease the complexity of the business while still delighting consumers?
- Have full visibility to global specifications to rationalize and standardize for cost savings without sacrificing the brand promise?
- Ensure accurate product specifications created across the organization come together for a complete, accurate representation available to each factory, warehouse, as well as to retailer product data systems?
Siemens PLM technology enables global specifications to be managed in a holistic and dynamic fashion.
Initiative Management
How can CPG and F&B manufacturers:
- Improve decision-making processes to put resources behind initiatives that build the most brand value?
- Optimize resource sharing among multiple projects to increase the number of successful new product launches?
- Ensure that the organization has access to the most current and complete consumer, technical and brand information so that execution is right the first time?
Siemens PLM Software provides a powerful initiative management solution that supports your company in Delivering the Brand™.
Packaging and Artwork Management
How can CPG and F&B manufacturers:
- Enable the package and artwork development process to handle more projects, global variations, and changing regulations while also reducing time-to-market?
- More quickly develop and validate package designs that attract consumers at the shelf and perform in a way that delights the consumer?
- Ensure package label copy is accurate every time and projects a consistent brand image across sizes, channels and geographies?
Siemens PLM Software technology enables packaging to be a more effective contributor to global brand growth.
