Defining PLM

Product Lifecycle Management (PLM) enables the kind of convergence that Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) prompted in the past. In the early 90s, ERP unified finance, HR, manufacturing and warehouse systems. A decade later, CRM brought call center and sales force automation together. Now, Computer-Aided Design (CAD), Computer-Aided Manufacturing (CAM), Product Data Management (PDM) and manufacturing process are converging through PLM. Yet PLM is unique from other enterprise software solutions because it focuses on driving top-line revenue from repeatable processes. Through PLM, your products are a path to innovation, industry leadership and top-line growth.